Christmas All Year

Christmas All Year

Festive? Well, that’s an understatement. Here in Frankenmuth, you can feel the magic of Christmas the whole year through!

TIME named us one of the “9 Most Christmassy Towns in America”, and the World’s Largest Christmas Store — Bronner’s CHRISTmas Wonderland? That’s here, too!

Shopping at Bronner’s is more than holiday tradition; it’s an ode to the season that’s open all year. Whether visiting in December or July — 50,000 trims and gifts, 300 decorated trees, and 6,000 styles of ornaments (personalized by-hand, on-site) make every month merry and bright.

Year-around, too, you can hop a horse-drawn carriage ride and stop off at The Old Christmas Station — a cozy European eatery with an heirloom collection of German Christmas ornaments, cookie cutters, and handcrafted figurines.

And for the topper to your anytime-is-Christmastime experience? Double back to Bronner’s after dusk (literally any night of the year) for a half-mile holiday display lined by 100,000 twinkling lights — known only as 25 Christmas Lane!

bronners christmas wonderland

Bronner's CHRISTmas Wonderland

The World's Largest Christmas Store.

Bronner's amazing store is the size of 1 1/2 football fields. It's a shopper's dream with over 50,000 trims and gifts. The sights, sounds and spirit of Christmas completely surround you. Enjoy Christmas cheer throughout the year. Season's Eatings snack area offers refreshments. Open 361 days a year, or shop online at anytime. Christmas Lane is illuminated nightly. Also, visit Bronner's Silent Night Chapel open year round.

Discover the Story Behind the World's Largest Christmas Store

Bronner's CHRISTmas Wonderland will amaze you.

For Wallace John Bronner — the originator of Bronner’s CHRISTmas Wonderland, better known simply as “Wally” or “Mr. Christmas” — the joys of Christmas had always been larger-than-life, even from his youngest years. Read about how the store totaling nearly two football fields in size came to be, and how Frankenmuth became known as Michigan's "Christmas Town."

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