Travel reaches far beyond getting from point ‘a’ to point ‘b’. It’s a frame of mind that transports perspectives into seeing, feeling, tasting, smelling, and touching life that has never been experienced before. Travel is an intangible spark that encourages growth, resilience, and a passion to cultivate stories, build connections, and make memories that withstand the test of time.


And this spark is carried through the adventurous kiddo on the school bus waiting for the first field trip of the year, the elderly couple holding hands as they step off the tour bus, the business woman floating through the airport, the man backpacking along the coastline of a new country…you.

Travel isn’t something that happens to you, it’s active. Travel isn’t something that represses, it’s enlightening. Travel is forward. Travel is you.

Established in 1983, National Travel and Tourism Week (NTTW) is an annual tradition to celebrate the U.S. travel community and travel’s essential role in stimulating economic growth, cultivating vibrant communities, creating quality job opportunities, inspiring new businesses and elevating the quality of life for Americans every day.

Built on tradition. Made for memories. Learn how to #travelforward in Frankenmuth…

Cover photo: @johnhillphotos

About the Author

Frankenmuth CVB

The Frankenmuth Convention & Visitors Bureau is a destination marketing organization, promoting tourism to Michigan's Little Bavaria.