It’s all here in Frankenmuth, Michigan – one of TIME Magazine’s “Most Christmassy Towns In America”.

1.) Stroll Inside A Snow Globe

Ever shaken up a snow globe and wondered what it’d feel like to step inside the postcard-perfect scene? A Christmastime visit to Frankenmuth is as close as it comes! Here, our cozy Christmas Town is draped in greens and garlands, dripping in lights, and aglow along Main Street with all-things-Christmas, from star streamers to well-decorated window fronts and lit up tree lined streets. And, over on Christmas Lane, the World’s Largest Christmas Store, Bronner’s, shines its light (50,000 strings of them, to be exact!) 365 days a year, spreading Christmas cheer through every season.

2.) Shop The World’s Largest Christmas Store

If you think the outdoor light display that welcomes you in on Christmas Lane is impressive, be prepared for the epic experience that awaits just inside the doors of Bronner’s CHRISTmas Wonderland. As the largest Christmas store across the globe, this cheerful Christmas wonderland holds holiday treasures that’ll surpass your wildest dreams (think: 300 ornately-decorated trees, 6,000 unique styles of ornaments, and 1.5 football fields filled with all your holiday wishes come true!). Choose an heirloom ornament, then stop by the artists’ station to have it hand-personalized with a message, a monogram, or a merry sentiment. Run your hands through the trimmings and tinsel, browse and bask in the glow of over 100,000 individual lights, and remember forever the true Christmas magic experienced here.

bronners christmas wonderland

3.) See The Season’s Best & Brightest On This Festive Ride... Dashing through the snow in a one-horse open sleigh takes on a whole new meaning when you’re cuddled up close to loved ones inside a carriage and the cozy Christmas town of Frankenmuth is your backdrop. Experience the unexplainable beauty for yourself with a horse-drawn carriage ride, led by Fantasy Carriage Company or Frankenmuth Carriage Company. And when you do, be sure to chill out, cozy up, and take in this truly festive time of year here in Frankenmuth!

📷: @withlovekellie

4.) Virtually Experience An Authentic European Holiday Market

Every year local artists, growers, bakers, and makers fill the tents of our Frankenmuth Christkindlmarkt during the weekend after Thanksgiving, and the made-to-order greenery and garlands, fresh chestnuts, and home-baked goods you’ll find will leave your heart swelling with Christmas spirit. Due to the restrictions put in place by the MDHHS and State of Michigan, the ChristKindlMarkt is shifting from a 3-day in-person event to a two-week long online event! If you ever wished you could shop the Market more than just a single weekend, here is your chance!

5.) Experience the new magic we added this year!

We’re all ready for a little Christmas cheer this year, and in addition to the magical moments listed above, we added a few more we think you're going to like! There are so many new things to see and do; a brand new 40ft. tree with light show, stop and snap locations around town - perfect for your next Instagram post, new Christmas tours, the list goes on! We don’t want to give away all the special surprises waiting for you, you’ll have to come see for yourself what else is waiting around every corner. Check out our events and activities page, or view a printable version of our Driving Tour Map and Activity Guide for a complete list of the magic this year.

Welcome to a holiday experience unlike any you've seen before.
About the Author

Frankenmuth CVB

The Frankenmuth Convention & Visitors Bureau is a destination marketing organization, promoting tourism to Michigan's Little Bavaria.