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S&B Jeep Fest

July 21, 2018 @ 11:00 am - 4:00 pm

| $25

S&B Jeep Fest celebrates all things Jeep. This year we are expanding our event to make room again. We’ll be on the north side of Harvey Kern Pavilion in Frankenmuth’s Heritage Park (by the river). S&B Jeep trail is of course open at Schaefer & Bierlein again, and we’re expanding the event to yet another location in town and bringing you MUD… Yes MUD in ‘Muth. Located just north of S&B and south of the pavilion! Mud in the middle of Jeep Fest! Join us for our annual Jeep Scavenger Hunt all day Saturday to test you Jeep knowledge and win some great prizes.

Register your Jeep early, and you’ll get VIP parking on the north side of the pavilion by the river, access to all of the Jeep obstacles and activities, a fist full of bucket raffle tickets from our vendors, $5 food truck coupon, a drink coupon, and a chance to win one of our famous Jeep trophies! (1 Registration per Jeep, not per person in the Jeep. That means bring your friends and family!) Each Registered Jeep will also get an official event sticker.

Food this year will be provided by our S&B Food Truck Rally and feature cuisine from: HQ Vigilante, The Cheese Trap, Tamale Rose, & Kernel Benny’s Kettle Corn. Beer and soft drink sponsored by Frankenmuth Brewery.

Vendors include: Schaefer & Bierlein, Mopar, Jeep, ACE Engineering, Vehicle Accessories/BDS, Insufficient Funds Offroad, and Barnum RG Auto Salvage, Great Lakes Four Wheel Drive Association

Special Guest: SSG Travis Mills of the Travis Mills Foundation will be on hand to promote his new book TOUGH AS THEY COME and his movie TRAVIS: A Soldiers Story. Check out his amazing story and get an chance to meet him in person. Learn about his foundation that helps recalibrate veterans and their families through long-term programs that help these heroic men and women overcome physical obstacles, strengthen their families, and provide well-deserved rest and relaxation.

Full details will be listed including a schedule of events and special announcements on our Facebook page details become available, or head over to for more information.


July 21, 2018
11:00 am - 4:00 pm
Event Tags:


Harvey Kern Pavilion in Heritage Park
601 Weiss Street
Frankenmuth, MI 48734 United States
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