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5 Reasons to Rediscover the Magic of Christmas in Frankenmuth

Instead of poring over the hottest holiday gift guides and camping out in Black Friday lines, this season, come to a place where you can still savor the real joys of Christmas – and savor them year round! Shop beneath the glow of string lights at our outdoor, European-style holiday marketplace, slow down for a stroll or a horse-drawn carriage ride along our snow-dusted streets, and find what real family time feels like inside the doors of the World’s Largest Christmas Store or around the table for a festive, family-style meal. It’s all here in Frankenmuth, Michigan – one of TIME Magazine’s “Most Christmassy Towns In America”.


Stroll Inside A Snow Globe

Ever shaken up a snow globe and wondered what it’d feel like to step inside the postcard-perfect scene? A Christmastime visit to Frankenmuth is as close as it comes! Here, our cozy Christmas Town is draped in greens and garlands, dripping in lights, and aglow along Main Street with all-things-Christmas, from star streamers to well-decorated window fronts. And, over on Christmas Lane, the World’s Largest Christmas Store, Bronner’s, shines its light (50,000 strings of them, to be exact!) 365 days a year, spreading Christmas cheer through every season.

From a December trip to #frankenmuth #Michigan #Christmas #lights #streets #cold #magical

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Shop The World’s Largest Christmas Store

If you think the outdoor light display that welcomes you in on Christmas Lane is impressive, be prepared for the epic experience that awaits just inside the doors of Bronner’s CHRISTmas Wonderland. As the largest Christmas store across the globe, this cheerful Christmas wonderland holds holiday treasures that’ll surpass your wildest dreams (think: 300 ornately-decorated trees, 6,000 unique styles of ornaments, and 1.5 football fields filled with all your holiday wishes come true!). Choose an heirloom ornament, then stop by the artists’ station to have it hand-personalized with a message, a monogram, or a merry sentiment. Run your hands through the trimmings and tinsel, browse and bask in the glow of over 100,000 individual lights, and remember forever the true Christmas magic experienced here.


Experience An Authentic European Holiday Market

Warmth and welcome aren’t the only things you’ll find just inside the heated tents of our outdoor European-inspired holiday market – the Christkindlmarkt. Make plans to be here in Frankenmuth November 24-26 or December 1-3, and plan to be blown away by the holiday vibes and artisan finds you’ll uncover here. Local artists, growers, bakers, and makers fill the tents of our Frankenmuth Christkindlmarkt for two full weekends, and the made-to-order greenery and garlands, fresh chestnuts, and homebaked goods you’ll find will leave your heart swelling with Christmas spirit. Stock up on everything from cooking sauces to clothing, handmade soaps to honey and beeswax products, and stay on the lookout for other market favorites like ornaments, holiday décor, hand-knit creations, and more.


Savor Scratch Baking & More At The Old Christmas Station

Christmas spirit is alive and well all year through at the former 1920s train depot-turned-restaurant known only as The Old Christmas Station. Here, a museum of antique Christmas ornaments lines the walls of the European-style café, which features Swiss, Austrian, German, and French-inspired dishes (think: Traditional Austrian Goulash, and everything from Schnitzel to Spätzle). But, don’t dare leave this quaint Christmas gem without doing dessert: all are scratch-made with love and divine attention to detail (chocolate mousse cake hand-painted with edible gold or traditional Austrian apple strudel anyone?) – and all use the finest and freshest ingredients, from organic milk to locally-grown Michigan apples.

Dinner date in Frankenmuth🎄🍾

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See The Season’s Best & Brightest On This Festive Ride

Dashing through the snow in a one-horse open sleigh takes on a whole new meaning when you’re cuddled up close to loved ones inside a carriage and the cozy Christmas town of Frankenmuth is your backdrop. Experience the unexplainable beauty for yourself with a horse-drawn carriage ride, led by Fantasy Carriage Company or Frankenmuth Carriage Company. And when you do, be sure to chill out, cozy up, and take in this truly festive time of year here in Frankenmuth!

Stefanie’s carriage #frankenmuth

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Meet The Blogger:

Blair Cook, a Go Great Lakes Bay native, is the Founder + Creative Director at Brandscape, a boutique marketing firm that helps Pure Michigan businesses build their brands with handspun, original content. Her favorite part? Sharing stories and travel tips about the places she loves!

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