Apr082020

POSTPONED – Experience Lab Workshop


Location: Fischer Hall

Fischer Hall
613 South Main Street
Frankenmuth, MI 48734

Admission: $15 per person, includes lunch & workshop
Time: 9:00 AM to 2:00 PM
Contact: Kaylie Johnson
Email: membership@frankenmuth.org
Phone: 989-652-8771

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POSTPONED – Experience Lab Workshop

PLEASE NOTE: This event has been postponed.


You MUST be pre-registered to attend this event. Seating is limited. Based on first come, first served.

The Frankenmuth Chamber & Convention and Visitors Bureau is excited to be bringing our tourism members this special 1-day experiential development workshop presented by Joe Veneto from Veneto Collaboratory.

This workshop is designed for tourism-based businesses, such as attractions, hotels, restaurants, and retailers.

"Designing and Developing Unforgettable Visitor Experiences"

Today's travelers are experience junkies and want unique, authentic, and local experiences when they travel that connect to destinations and attractions.

In this workshop, you will...

  • Learn how your organization can leverage your existing assets to design and develop new, engaging, and immersive experiences for visitors.
  • Understand the trends and motivations that impact visitor's emotional bank accounts.
  • Uncover the Experience Formula™ to create meaningful customer connections at each stage of an experience.
  • Discover best practices for designing experiential content to create impact.
  • Learn about experience filters that will nurture your narrative and convert customers into brand ambassadors.
  • Review other successful models and case studies, which have been created as a result of the Experience Formula™ process.
  • Leave with a framework of actionable ideas for developing new experiences.

Mobile Workshop: During the workshop, you will tour a local attraction to assess their experience. This will allow you to uncover how to apply and implement the learned experiential principles to your visitor experiences.

Presenter: Joe Veneto, Chief Experience Officer at Veneto Collaboratory
He collaborates with Destination Marketing Organizations, Hospitality Companies, Travel Attractions and Service-related companies to create results that generate economic development, drive customer engagement and loyalty. The process has transformed experiences and the tourism landscapes in destinations such as: Philadelphia, PA; Columbus, OH; Minneapolis and St. Paul, MN; Hilton Head, SC, Virginia Beach, VA; Paducah, KY; Deadwood, SD; Baltimore, MD; the Mall of America and others. For more information about Joe and his work, feel free to check out: https://venetocollaboratory.com

Time: 9:00am - 2:00pm (Please note the longer time than typical Chamber learning events!)

Price: $15 per person, includes lunch and workshop

To register, call Kaylie at (989) 652-8771, email membership@frankenmuth.org or register online now.

REGISTER NOW